“The Superhero Factory: An Unauthorized Corporate History of Marvel Comics” by Paul Morton

Paul Morton, reviewing Sean Howe's Marvel Comics: The Untold Story:

Howe notes that the first issue of Fantastic Four, while it did not resemble any superhero comics, did resemble the horror comics Lee produced with Kirby and Steve Ditko. A fear of the uncanny and of what it can do to the human body would inform a new line of heroes, the Hulk, Thor, Iron Man, and Spider-Man. These heroes were as self-loathing as they were self-confident and it’s tempting to imagine these artists hunched over their boards informing their heroes with their own bitterness and insecurities.