The most impressive thing about social media site SoundCloud is its signature feature: to graphically represent in spatial terms what is usually experienced non-graphically in time, the waveform1 of an uploaded audio clip. By laying out the amplitude of the audio recording, SoundCloud emphasizes duration of experience, pointing to its peaks and valleys, and, most important for my purposes here, allows for the insertion of time-coded feedback.
As consumption of web-based media has evolved over the past decade+, we’ve grown accustomed to eating whole this or that bit and then, when offered the opportunity, provide feedback at the end and participate in a comment thread. Granted, one can excerpt the relevant content (or time stamp in the case of audio or video) for which the comment is addressed but this localization is still displaced temporally. With SoundCloud, we are given the opportunity to attach one’s commentary to a specific moment within the audio stream so that it can be part of the initial experience, as one is “reading” the audio stream. The site provides a visual representation of the referenced clip time stamp, a feature called “timed comments”. It seems pretty simple and obvious in hindsight but I haven’t encountered a precedent.
One risk of this approach is fragmentation, a letting go of the way in which a comment thread as it exists today coheres disparate voices into a kind of dialogue. Perhaps localizing commentary also runs the risk of losing context, of misinterpreting an argument by pressing too hard at the sentence or word level. It also isn’t immediately obvious how best to encapsulate visually a myriad of localized comments within the current blogging paradigm. A blog post could easily be overwhelmed with side notes demanding equal attention. Perhaps for this reason especially, we’ve not yet seen its adoption, SoundCloud notwithstanding. Still, I find the prospect compelling, a means to engage web writing with greater specificity and intimacy.